{"product_id":"alcove-violet-shampoo-1l","title":"Alcove Violet Shampoo 1L","description":"\u003cp\u003eBrassy, yellow tones cramping your style? Say goodbye to unwanted warmth with this powerful violet toning shampoo! Specially formulated for colour-treated hair, it neutralizes brassiness and revives your highlights — keeping your blonde looking fresh and vibrant for up to three washes. One litre of colour-saving goodness, ready to work its magic.\u003c\/p\u003e\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply moisturizing\u003c\/li\u003e\n\u003cli\u003eStrengthens hair from within\u003c\/li\u003e\n\u003cli\u003eRefreshes and revives highlights\u003c\/li\u003e\n\u003cli\u003eColour safe formula\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003e100% vegan\u003c\/li\u003e\n\u003cli\u003eSulfate \u0026amp; salt free\u003c\/li\u003e\n\u003cli\u003eNot tested on animals\u003c\/li\u003e\n\u003cli\u003eGluten free\u003c\/li\u003e\n\u003cli\u003eParaben free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening Primrose Oil:\u003c\/strong\u003e Nourishes and shields hair from environmental damage while delivering deep hydration to the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePomegranate Seed Oil:\u003c\/strong\u003e Defends against environmental stressors and helps protect the scalp from premature aging.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Oil:\u003c\/strong\u003e Locks in moisture and soothes the scalp with its natural anti-inflammatory properties.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and work through from roots to ends.\u003c\/li\u003e\n\u003cli\u003eGently massage into the scalp to build a rich lather.\u003c\/li\u003e\n\u003cli\u003eLeave on roots for 1–2 minutes to eliminate build-up, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow up with the Alcove Violet Conditioner.\u003c\/li\u003e\n\u003cli\u003eUse only when yellow or brassy tones reappear — not for consecutive daily use.\u003c\/li\u003e\n\u003cli\u003eNot recommended for platinum blonde hair. Use with care on highly porous or pre-lightened hair.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":52298610639128,"sku":null,"price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/8710\/1208\/files\/Alcove_Violet_Shampoo_Backbar_2.webp?v=1781749869","url":"https:\/\/firstloveyourselfyyc.myshopify.com\/products\/alcove-violet-shampoo-1l","provider":"F.L.Y. First Love Yourself","version":"1.0","type":"link"}