Alcove Violet Shampoo 1L

Brassy, yellow tones cramping your style? Say goodbye to unwanted warmth with this powerful violet toning shampoo! Specially formulated for colour-treated hair, it neutralizes brassiness and revives your highlights — keeping your blonde looking fresh and vibrant for up to three washes. One litre of colour-saving goodness, ready to work its magic.

Benefits

• Deeply moisturizing
• Strengthens hair from within
• Refreshes and revives highlights
• Colour safe formula
• 100% vegan
• Sulfate & salt free
• Not tested on animals
• Gluten free
• Paraben free

Key Ingredients

• Evening Primrose Oil: Nourishes and shields hair from environmental damage while delivering deep hydration to the scalp.
• Pomegranate Seed Oil: Defends against environmental stressors and helps protect the scalp from premature aging.
• Sunflower Oil: Locks in moisture and soothes the scalp with its natural anti-inflammatory properties.

How To Use

1. Apply to wet hair and work through from roots to ends.
2. Gently massage into the scalp to build a rich lather.
3. Leave on roots for 1–2 minutes to eliminate build-up, then rinse thoroughly.
4. Follow up with the Alcove Violet Conditioner.
5. Use only when yellow or brassy tones reappear — not for consecutive daily use.
6. Not recommended for platinum blonde hair. Use with care on highly porous or pre-lightened hair.